Sounds From the Open Mic:
5 tips for building a successful influencer program

Social media influencer culture is everywhere. As more people learn of products and services from influencers, industry professionals are rushing to create marketing campaigns that connect with customers through these... Keep reading

Creating Content In The Age of Immediacy

As communicators, content is a primary vehicle to support business and communications goals and reach target audiences. But how we package and transmit content today is not the same as it was in yesteryear … or... Keep reading

Organization – It’s Personal

We’re living at a time when organization has suddenly become very en vogue. Thanks to Netflix, we have Marie Kondo in our homes to teach us how to tidy up; Khloe Kardashian has brought us her Khlo-CD segments... Keep reading

The four rules of improv and how they relate to your career

The concepts of active listening, creative thinking and professional confidence should be constant areas of focus when it comes to progressing as communications professionals. Of course growing, and internalizing,... Keep reading

Trending Topics: Social listening, Micro-influencers And Metrics, Oh My!

As the New Year starts to pick up speed, communications and PR pros may be hustling to fine-tune their approach to 2019 objectives. Last year’s strategic execution needs a review, and likely a refresh. To... Keep reading

The Value Of Influencers To Hospitality And Destination Brands Is Social Gold

Working as an influencer in the hospitality and destination industries might be the quintessential job for a social media enthusiast. Travel, pretty pictures, the facade of the aspirational yet unattainable life,... Keep reading

3 Tips for Boosting Your Brand’s Social Media Personality

If a potential client or employee is trying to learn more about your organization, chances are they’re going to turn to social media for the answers. An estimated 77 percent of Americans currently have a... Keep reading

Mentors, Sponsors And Your Career

If you ask any successful person, most of them will say they had a mentor at some point during their career. Nikolai Tesla, Oprah Winfrey and Mark Zuckerberg all credit some amount of their success to a colleague who... Keep reading

Why B2B Brands Should Include Influencers In Their Digital Strategy

As organic reach ebbs and flows on social media channels, it is no longer enough for business-to-business (B2B) brands to simply post content to their platforms. There’s no guarantee that the intended target... Keep reading

4 simple ways to boost your website’s SEO

So, you’ve published a website. Integral to establishing your brand’s online presence, this is a big step, but if your business isn’t driving measurable results, it may be time for a boost in search engine... Keep reading

Kathleen Dohearty Named President Of Branigan Communications

Kathleen Dohearty has been promoted to president of Branigan Communications. She assumes the title of president from Tom Branigan, who will continue as CEO for the strategic communications firm.

In her role as... Keep reading

What’s Your Relationship Status? Why Good Public Relations Is Built On Rock-Solid Relationships

Think about all of your relationships in life. Parents, siblings, significant others, friends, neighbors, co-workers. All of these relationships are wonderfully different, yet they have an essential common thread –... Keep reading

How We Do Thanksgiving

Before preparing to host, cook or hit the road this Thanksgiving, we asked Branigonians to provide their go-to strategies, traditions or tips for getting the most out of (or just getting through) the holiday. How does... Keep reading

From Diplomas To Deadlines, The Leap From College To The Real World

There comes a time in life when the days of late-night study sessions ending in a trip to Real Chili get traded in for the demands... Keep reading

Give Your Social Media Metrics A Purpose

How are we doing on social? It’s an easy question that can lead to easy answers.

Have a few more likes? Must mean more people enjoy what you're posting. Impressions up month over month? Looks like we’re... Keep reading

Other Duties As Assigned

You know that line in a job description — Other duties as assigned — I truly know what that means. As office manager for a busy communications firm, the best part about my job is that every day is different... Keep reading

How I Spent My Summer Vacation

All my life I’ve been living in the middle of nowhere. Cornfields have always been my closest neighbors. As a senior marketing major at a tiny university in Michigan’s Upper Peninsula, I’ve got a nice view of Canada... Keep reading

So Many (Summer) Hours, So Much Fun

One of the (many) perks of working at Branigan Communications is summer hours. From Memorial Day to Labor Day, we wake up with the sun and get in a little earlier every day for the chance to knock off early each... Keep reading

School Of Thought From BC’s New Girl

Remember the first day of school? The excitement you felt as you stepped into a new classroom, armed with stylish school supplies and ready to take on the year ahead? Well, as the new girl at Branigan Communications,... Keep reading

Leading By Example Is The Best Kind Of Leadership

At the end of the semester in his PR Principles Class at Marquette University, Tom Branigan shares a list of best practices with his students on managing their personal brands. It’s a collection of... Keep reading

Go Ahead, Think Small

The elusive big idea. The phrase itself is a misnomer that all great ideas are big. Facebook is actually a fairly small idea: connect online with the people in your life. Uber. Small idea: order and pay for... Keep reading

Blessed To Be Irish

Being as Irish as we are, you’d probably expect that we sit around all day tossing about Irish sayings like they were lucky charms.

Things like: “If you're enough lucky to be Irish … You're lucky... Keep reading

How Volunteering Changed My Life

About seven years ago my best friends and I worked at a summer day camp as counselors in training. During the last week of summer, the campgrounds were reserved for a special program called Children’s Hospital... Keep reading

The Softer Side Of Branigan

At Branigan Communications, it’s not all work, work, work. Of course, there is plenty of work — it is a job, after all. (We’re not exactly sunning ourselves on white sandy beaches all day with umbrella drinks in our... Keep reading

In Defense Of Working Millennials

Why are millennials buying tiny houses? Why are they so obsessed with kale? What is kale — and when did it become a popular kid's name?

Anyone 35 and older is trying desperately to find the answers to these and... Keep reading

Run Social Media Trends Through Your Business Filter

Whoa. Whoa. And whoa.

Before you run out and start live streaming every aspect of your business — predicted to be one of the biggest social media trends for 2016 — here’s an important question: What’s your... Keep reading

Belief-based Branding

Trends in the business world are a lot like many a New Year’s resolution: top of mind in December and January, too far-fetched to attain and almost certainly forgotten by year's end... Keep reading

Breaking Down The Big Stuff

I love New Year’s. The news is full of year-in-review montages; we reflect on what was while thinking about the promise of what can be. We all sing Auld Lang Syne — no one knows the words or what the song... Keep reading

The Gift Of Time

Pulling into the driveway on a dark December night, the warm glow of family radiates from the house. Christmas lights sparkle on the tree; I see my daughter through the window and the dog wagging in greeting... Keep reading

Harness The Force Of Star Wars

This week, the world will get its first glimpse of Star Wars: The Force Awakens. If you throw a rock, chances are you'll hit something Star Wars-related. It's everywhere, and I love it.

I was... Keep reading

The Value Of Soft Skills

Cultivating and maintaining strong relationships is fundamental to the success of any business. As an intern at Branigan Communications this fall, I've seen how the BC team invests in client relationships and how that... Keep reading

Would You Like A Side Of Fries With That Press Release?

Waiting tables is excellent training for a career in communications. A college degree is valuable, too, of course, but you won't learn the nuances that can make or break a client relationship sitting in a classroom... Keep reading

Counting Our Blessings

At Branigan Communications we talk a lot about thankfulness. It often comes up in our discussions about client work; occasionally even when clients are in the room.

As we pause today for our national holiday to... Keep reading

3 Ways B2B Marketers Can Own Social Media

When it comes to social media, content and creativity win.

Many B2C companies push social limits to differentiate themselves from the overcrowded playing field of brands trying to break free. After all, it's... Keep reading

7 Rules Of Communications From The Office Pup

As a professional communicator, it's easy to classify yourself as a people person. At Branigan, we not only specialize in communicating with people, we're excellent with dogs. Bear Branigan, the spunky black lab puppy... Keep reading

A Portal To The Future

We made it to the future … now what?

On Oct. 21, 2015, the date Marty McFly and Doc Brown dropped into the future in their DeLorean time machine in the 1989 movie "Back to the Future Part II," we had... Keep reading

5 Things B2B Marketers Should Know About Research

Leaves are falling; there is a chill in the air. Q4 is officially here, which means marketers are pouring over 2016 strategic plans, jostling for more budget and excitedly exploring new initiatives and tactics... Keep reading

An Experience Fit For A Queen

In 1851 in London the mother of all trade shows was born — the World's Fair — embodying in a glass palace all the inventions of the modern world. With more than 14,000 exhibitors, new product launches, live demos,... Keep reading

Live At The BC: Experiential Marketing In Action

What do you get when 150 of our closest FOBCs* show up to help us officially open our new offices? A rockin' good time.

Riffing off our Live at the BC rock 'n' roll theme, we didn't just throw a party,... Keep reading

Integrated Communications: The Plot Thickens

Companies spend millions to ensure a consistent brand experience. Universities have created full curriculums and higher education degrees to teach the next generation of marketers how to develop smart, integrated... Keep reading

Hitting The Sweet Spot

Just say the word doughnut and you've got our attention. When some members of the BC team recently attended an engaging breakfast seminar on coaching, we didn't even get sidetracked with the Great Branigan Doughnut... Keep reading

Q&A With Website Designer Jay Beckman

The trend in website design is bigger, simpler and more colorful, according to Jay Beckman, co-founder and creative director of Northern Ground, a BC creative partner. "It's interesting to see how much pairing back... Keep reading

Going Big Has Its Rewards

As a communications company, we love the big idea. After all, we’ve delivered plenty of them to clients. So when our web partner, Northern Ground, presented us with a creative concept for a revamp of our Branigan... Keep reading

Breaking New Ground At Camp

“Welcome to the camp. I guess we all know why we’re here.” That’s the first line in the Branigan Communications employee handbook and may or may not be a line from a ’70s mega hit by the world's greatest rock band.... Keep reading